A TXT record is text in free, human-readable form, which is associated with a domain name as a DNS record for one purpose or other. The most frequent use of a TXT record is to add your web site to a search engine or to an analytics platform, which offers details about the targeted traffic to your website. Setting up this kind of a record works as verification that you are the domain owner and they'll provide the content you should include as the value when you create the record. Another purpose of a TXT record is to validate that an e mail message is sent by the domain address owner and from a trusted hosting server - this is the so-called SPF security, which prevents any electronic address created under your domain name to be forged and unauthorized people to send unsolicited mail making it look like it was mailed from your own mailbox. You could include any other info that you would like to be associated with your domain address in a TXT record as well.